A short-form advertisement combining creator footage, AI-generated visuals, product B-roll and motion graphics to communicate the Peptide Mask story in a clear and engaging way.

We worked with Kalysta to transform provided creator footage into a polished UGC advertisement for its Peptide Mask.

Working from the script, advertising strategy and brand guidelines, we selected the strongest moments, strengthened the visual storytelling with AI-generated content, and structured the edit around a clear journey from hook to product message to action.

Building the story around attention and clarity

Short-form skincare ads need to communicate quickly without losing the authentic feel that makes UGC effective.

We structured the creative around a strong opening hook, clear product messaging and fast-moving supporting visuals, using AI-generated clips and product B-roll where additional visual context was needed.

KEY CHALLENGES

The challenge was to turn footage from different sources into one cohesive advertisement while keeping the product and its messaging at the centre of the story.

Key challenges

• Selecting the strongest UGC moments from the provided footage

• Maintaining attention throughout a short-form edit

• Filling visual gaps without disrupting the UGC feel

• Communicating product messaging clearly

• Keeping the creative aligned with Kalysta’s brand guidelines

A CONVERSION-FOCUSED UGC EDIT

We approached the edit as an advertising journey rather than simply assembling creator footage, giving every visual and message a clear role within the final creative.

Our approach included

• Selecting UGC clips around the script and ad strategy

• Structuring the edit around a strong opening hook

• Integrating custom AI-generated supporting visuals

• Adding product-focused B-roll

• Designing animated captions and text

• Using dynamic transitions and visual enhancements

• Adding music, sound effects and colour correction

• Optimising pacing for short-form social advertising

TURNING CREATOR FOOTAGE INTO A POLISHED AD

The final creative brought UGC, AI-generated footage, product visuals, motion graphics and sound together into one consistent advertisement designed to communicate the product clearly while maintaining the natural feel of creator-led content.

Key outcomes

• UGC and AI visuals combined into one cohesive creative

• Clearer product-focused storytelling

• Strong hook-to-message creative structure

• Brand-aligned captions and visual treatment

• Short-form edit prepared for social advertising