A full-funnel Meta Ads strategy designed to reach new customers, test creative, retarget high-intent visitors, and turn more traffic into purchases.

We partnered with GoBox Studio, an eCommerce brand specialising in personalised gifts, to create a more structured paid acquisition system.

Rather than simply increasing ad spend, we reorganised the journey around different levels of buying intent, supported by creative testing, audience refinement, retargeting, and conversion-focused optimisation.

Creating a clearer path to purchase

Campaign performance varied across audiences, while opportunities to reconnect with interested visitors through retargeting were being underused.

We structured the campaigns around prospecting, consideration, and retargeting, giving each stage a clear role in moving potential customers towards purchase.

KEY CHALLENGES

GoBox Studio was already generating paid traffic, but scaling efficiently required a clearer system for understanding which audiences, creative, and campaigns deserved more budget.

Key challenges

• Inconsistent audience performance

• Underused retargeting opportunities

• Limited campaign structure

• Difficulty scaling spend efficiently

A FULL-FUNNEL PAID ADS STRATEGY

We organised campaigns around different levels of customer intent, creating a connected acquisition journey from first discovery through to purchase.

Our approach included

• Prospecting campaigns for new audiences

• Consideration-focused product creative

• Website and engagement retargeting

• Multiple creative angles and formats

• Audience and lookalike testing

• Gradual budget scaling based on performance

TURNING CAMPAIGN DATA INTO SMARTER GROWTH

Rather than scaling based on short-term results, we used purchase data, click-through rates, audience performance, and conversion stability to identify where additional budget could be allocated more confidently.

Key outcomes

• 46 purchases generated

• 9,303 link clicks

• 2.96% average CTR

• $0.89 average CPC