We partnered with Kevin to improve the journey for people seeking private support with alcohol dependency.

Paid traffic was already reaching the landing page, but dense content and weak visual hierarchy made the program difficult to understand. We redesigned the experience around clarity, trust, and a simpler route to enquiry.

Making the offer easier to understand

For a sensitive, high-consideration service, visitors need clear information and confidence before they’re ready to make contact.

We reorganised the content, strengthened key messaging, introduced relevant trust signals, and made calls to action easier to find throughout the journey.

KEY CHALLENGES

The existing page contained useful information, but long sections of copy and an outdated structure created unnecessary friction between the paid ad and the enquiry.

Key challenges

• Text-heavy landing page

• Weak visual hierarchy

• Important information difficult to scan

• Unclear path to enquiry

A CLEARER PATH TO ENQUIRY

We treated the advertising and landing page as one connected journey. Each stage was designed to continue the message, build confidence, and make the next action easier to understand.

Our approach included

• Clearer benefit-led messaging

• Stronger content hierarchy

• Relevant trust signals

• Shorter lead capture

• More visible calls to action

• Three advertising angles for creative testing

TURNING PAID TRAFFIC INTO BETTER ENQUIRIES

Rather than relying on more traffic, we focused on reducing friction between the initial ad click and enquiry. Creative testing, clearer messaging, and a redesigned landing page created a more focused experience from first interaction to action.

Key outcomes

• Clearer landing page experience

• Stronger ad-to-page message connection

• Easier path to enquiry

• Better foundation for ongoing testing